Nour Luna Story

and the collection nò. 1 flow of inspiration

"il cielo, che porta sole e terra e luna e stelle, è fiero di portarle.

come lui, sii fiera di portare la tua vita."

Tuareg quote

For a long time, I have dreamed of a concept of beauty that blends fashion, art, design, and storytelling. This vision has been a reflection of my style, inner journeys, and the cultures I have experienced while travelling. Nour means light, and with the vintage collections and storytelling of Nour Luna, I'd like to embrace this vision as a journey to our inner light, as I truly believe, that growth happens only by taking small steps moving forward in the direction of new versions of ourselves.

The last two years I've been on a wavy journey. I faced a transforming phase: I was in a place, where I felt lost and struggled to find contentment and peace within and around myself. I was constantly hoping that I could find the growth and the change I was craving for without really exploring and listening to my inner voice and intuition.

I stand still for a long time, until one day, I could I found the strength to act and feel the courage to start believing in my vision. The natural power of taking these first steps and starting to think creatively was surreal and inspiring.

To date, I am very grateful that this journey is unfolding at a pace that is in alignment with my energies and that since the beginning I was able to explore my creativity and navigate new learnings, that were so essential to my inner self to be able to embrace evolution and this newly phase of my life.

A year has almost passed by. Nour Luna began with a vision (a big one - more in the future will come I hope): a vision of beauty. Beauty in ourselves, as expression through style, arts and writings. During the conception process, each step allowed me to experiment, to rethink, to make mistakes and to unleash my creativity in a manner that previously seemed unimaginable.

Diving into the endless inspirations I had around me, the creative process brought to life a multitude of ideas, ideas that I could conceive, merely by gazing at the colours and textiles in front of me. These moments have given me a deep sense of purpose, happiness, and hope (and also fun!).

Nour Luna is vintage and storytelling. As a emblem for my true passions. Through each piece I wish to convey a story of timeless and elegant beauty given further from human to human. I have always been fascinated by the origin and the roots of everything, as it is from there that we can really understand, change, evolve and appreciate. For this reason, Nour Luna is a selection of pre-loved. My intention is crafting vintage collections that are curated with care and attention to details and materials, envisioning each piece to be long-lived without compromising its inherent light. Vintage that is circular.

When curating the collection, I had followed my natural intuition and let inspirations flow. I do not have words to describe how this mental and emotional state has been beautiful and fulfilling to the core: it is just a perfect flow, where our nature meets and our actual doings.

My first collection is named after this aware creative process and much loved flow of inspiration. It is a celebration of the creative journey and the incredible beauty that I found with each inspiring artistic encounter. Each piece is a reflection of my love for natural colours and the belief that they are beautiful for their simple elegance and timelessness.

Beige and brown blazers, classic trench coats and the queen of the colour: cream for blouses, trousers and jumpers. Tan brown bags are a joyful delight for everyday outfit. For my capsule vintage jewelry collection I have intentionally selected romantic pearls and translucent stones. A 1991 special edition Fornasetti Swatch is a gentle reminder that arts takes its own time and never rushes to be revealed...

With these words, I am so happy and delighted (for not saying over the moon!) to share the vintage collection nò. 1 flow of inspiration as a voyage through inspiration while exploring our inner radiance, true expression of the emotion in my heart. Nour Luna reflects the harmony within me and the manifestation of the light present in each one of us!

with love and light

esther nour

be light, be Nour!